In the United States and the BetMGM retail and online sportsbetting brand has reportedly announced that it has plans to become the nation’s second biggest player before the end of the year by being live in as many as 20 jurisdictions.
According to a report from CDC Gaming Reports, this assertion came from the New Jersey-based operation’s Chief Executive Officer, Adam Greenblatt (pictured), during a recent virtual presentation to potential investors. The source detailed that the boss moreover predicted that the iGaming market of the United States could soon be producing annual revenues of up to $32 billion thanks to as many as 28 jurisdictions legalizing some form of sports wagering.
Advantageous alliance:
BetMGM was reportedly born via a July of 2018 partnership between American land-based casino operator MGM Resorts International and British iGaming behemoth Entain, which was formerly known as GVC Holdings. The operation is now purportedly run by the pair’s Roar Digital joint venture and offers sportsbetting aficionados in twelve states the ability to remotely place wagers on a plethora of sports including action from the National Football League (NFL).
Ambitious aim:
For his part and Joe Greff from JP Morgan reportedly told CDC Gaming Reports that BetMGM’s efforts will be furthermore aided by the fact that it can freely exploit the player database utilized by the land-based casinos run by its MGM Resorts International parent in sportsbetting-friendly states including Mississippi, Maryland, Nevada, Michigan and New Jersey. He purportedly asserted that such a facility would give the brand ‘one competitive advantage’ as it endeavors to bring ‘a credible and multi-faceted omni-channel approach to customer acquisition’.
Greff reportedly declared…
“Specifically, MGM-sourced players who have registered at a physical location bet 50% more on average versus non-MGM-sourced players.” Come from Sports betting site VPbet